Samples of short "product launch" videos for Hy-Vee social media to accompany posts about (you guessed it!) new products!
Demo reel for Drive Digital Media where I served as Creative Director and Producer.
My team at Drive Digital filmed at locations all across the United States as well as in Finland, Denmark, Spain, France, Italy, and England creating videos for Microsoft. We profiled users such as Assa Abloy, Driscoll's, Taser, Lotus F1, and Pandora Jewelry. We even got to interview Jethro Tull! These videos ranged from short spots for the Microsoft campus Channel 9 to full-length documentaries.
My team at Drive Digital filmed at locations all across the United States as well as in Finland, Denmark, Spain, France, Italy, and England creating videos for Microsoft. We profiled users such as Assa Abloy, Driscoll's, Taser, Lotus F1, and Pandora Jewelry. We even got to interview Jethro Tull! These videos ranged from short spots for the Microsoft campus Channel 9 to full-length documentaries.
Pre-roll video created for Microsoft Dynamics. The client wanted one-liner ads that illustrated ease of use versus their competitors. I served as writer, stylist, art director, and producer for this series.
Following the production of Simply Schnucks magazine, we select several stories to be turned into videos. We want these videos to be less "how-to's" and fun and inspirational so that viewers click through to the website. We do this using what we call "cheaters" using stop motion to get several steps into one shot. I storyboard and art direct all videos for this client. Check out more of them on the Schnucks channel.
Our client at Hy-Vee asked for three videos to go along with the printed materials for their annual truckload snack sale. They wanted to play with the idea of snacking and those "how did THAT happen" moments. We knew we wanted to have a "ha-ha" moment at the end of each. I combined that ask with a few of the products on sale to storyboard the following:
When Hy-Vee wanted to merge their weekly sale with the Game of Thrones finale, two vendors said "no." We said "yes" and had a blast creating these videos. The campaign averaged 287,835 views with a completion rate of 70%. There were five videos total, my favorite four are synced below.
